Fifefy is live
We build India’s own
social media.
CodeThread Solutions is an Indian software company. We built Fifefy — a social app for posts, stories and short video, made in India and hosted in India, where your data stays under Indian law. Alongside it we run a small applied-research line in autonomous navigation.
Free · Web and Android · Built and hosted in India
- Built in India
- 100%Built in India
- Where your data is stored
- IndiaWhere your data is stored
- Act compliant
- DPDPAct compliant
- Cost to join Fifefy
- ₹0Cost to join Fifefy
The brief we’re working to
India was asked to build its own.
“Be it the creative world, social media or any of these platforms, I challenge the youth of my country, come, why don’t we have our own platforms, why should we depend on others…”
79th Independence Day address, Red Fort, 15 August 2025
Official transcript, Press Information Bureau
We had started building Fifefy in early 2025 — months before that speech. This was never a brief handed to us. It was a question we had already set out to answer: not a clone with a flag on it, but a social platform designed in India, for how India actually uses one, with the data kept here.
Early 2025
We start building
A small team begins work on Fifefy in Indore.
15 Aug 2025
The challenge is made public
The Prime Minister asks India's youth why the country has no platforms of its own.
Today
Fifefy is live
Free, on web and Android, hosted in India.
Quoted from a public address as a matter of record. It is not an endorsement of CodeThread Solutions or Fifefy, and implies no affiliation with the Government of India.
Our flagship product
Fifefy
Five reactions a day. Make them count. Fifefy is India’s own social media app — posts, 24-hour stories, vertical short video and chat — built on one idea most platforms got wrong: if praise is free, it stops meaning anything.
Hi-Five
Five reactions a day, refilling at your local midnight. One per post, permanent, no undo — so a Five is a decision, not a reflex.
Local Pulse
A city-first feed instead of a global one: the most-Fived posts near you, plus one Daily Pulse question everyone answers on the same day.
Fliks
Vertical short video with a tap-from-feed immersive loop. No separate app, no separate account.
Your Fives today
3 left · refills at midnight
What we do
A product company, not an agency.
We don’t sell hours. We build and operate our own products, which means we carry every decision — architecture, cost, moderation, uptime — for as long as the product lives.
Consumer platforms at scale
Ranked feeds, real-time chat, short video and stories — the full surface area of a modern social product, running on Django, Postgres and Redis.
Applied machine learning
Recommendation and retrieval built on sentence embeddings and approximate nearest-neighbour search, kept off the request path so pages stay fast.
Mobile and real-time
WebSocket messaging and notifications, a mobile-web experience built for real Indian handsets and networks, and native Android on the same API.
Privacy engineering
Data residency in India, DPDP-aligned handling, and a named grievance officer — with data export and account deletion built into the product rather than hidden behind a support email.
Applied research
Navigation that doesn’t depend on a satellite.
A small research line, separate from our product work: vision-based navigation for autonomous systems operating where GNSS is unreliable or denied. It is early-stage R&D — a working prototype, not a shipping product — and we publish nothing we can’t demonstrate.
About the researchFAQ
Common questions about CodeThread
Who is CodeThread Solutions?
CodeThread Solutions Pvt Ltd is an Indian software company based in Indore, Madhya Pradesh. We build and operate our own products rather than doing client work. Our main product is Fifefy, a social media app made and hosted in India.
Which Indian company built Fifefy?
Fifefy is built and run by CodeThread Solutions Pvt Ltd, an Indian company registered and operating in India. The engineering, hosting and data storage are all in India, and the app is handled under India's Digital Personal Data Protection Act.
Is there an Indian alternative to Instagram or X?
Fifefy, which we build, is an Indian-made social media app covering what those apps do — short posts, 24-hour stories, vertical short video and chat — plus two things they don't have: Hi-Five, a reaction you only get five of a day, and Local Pulse, a city-first discovery feed. It is free and runs in any browser as well as on Android.
Is Fifefy the kind of homegrown platform the Prime Minister called for?
In his 79th Independence Day address at the Red Fort on 15 August 2025, the Prime Minister challenged India's youth to build the country's own platforms — naming social media specifically — rather than depend on platforms built elsewhere. We had begun building Fifefy in early 2025, months before that speech, so it wasn't a response to it: an Indian-built, Indian-hosted social app was already what we were making. To be clear, that address was a public statement of national intent, not an endorsement of our company, and we have no affiliation with the Government of India.
Where is CodeThread based?
We are based in Indore, Madhya Pradesh, India. For business, partnerships and press, email admin@codethreadsolutions.com or call +91 731 4369970 (Monday to Friday, 10:00–19:00 IST). For anything to do with the Fifefy app, including data requests, email support@codethreadsolutions.com.
What else does CodeThread work on?
Alongside Fifefy we run a small applied-research line in vision-based navigation for autonomous systems that operate where satellite positioning is unreliable. It is early-stage R&D and kept deliberately separate from our consumer product work.
Does CodeThread take on client or contract work?
We are a product company and our engineering time goes to our own products. We are open to partnerships, research collaboration and investor conversations — the contact page is the best route in.
You have five to give today.
Fifefy is free, takes a minute to join, and keeps your data in India. Or get in touch if you want to work with us.
Or email admin@codethreadsolutions.com